Ag retailers throughout the country have been warning their clients for the better part of 6 months already: supply is going to get tight and prices will be high. Slowly, we’re seeing this scenario play out throughout the industry with inputs such as chemicals, fertilizers, fuel, machinery parts and others in short supply and as expensive as they’ve been in a long time.

While for some growers this might mean that they just want to narrow down on their core operations, I speak to an increasing number of growers who are exploring the role that digital technology like Agworld can play to mitigate negative impacts in this scenario. Creating field records, keeping tabs on budgets and saving geospatial data in a central location are all features that most growers will think of when considering farm management software, but current market circumstances really highlight the importance of something that every grower’s farm management platform should be centered around: improving communication.

One of Agworld’s newest clients told me this week: “Not only are the fertilizer prices becoming quite volatile and high, but just outright availability of the fertilizer come spring is in question around now. So, we are trying to increase the communication abilities between managers and the rest of our staff as we need to increase our operating efficiencies in order to counter these challenges as much as possible.”

Yet another new Agworld client explained to me yesterday why he chose to adopt Agworld into his operation: “As I was researching farm management software on Google, I found out about Agworld and a few competitors, and I decided to look into the different options a bit further. From what I can see, even as someone who is obviously no expert on farm management software, y’all have the market cornered here. It looks to me like you’ve got what appears to be the best setup as it’s the only setup that doesn’t just create an ‘island’ for me, but allows me to interact with everyone else that is involved in the farming process via the platform.”

Seeing input costs increase so rapidly is obviously very difficult for growers, and facing availability interruptions is even harder, but I’m proud to be part of a company that aims to offer a solution to growers in these trying times. And the best part? I can proudly tell all prospective Agworld clients that we’re independently owned, and not by one of the big input manufacturers. Doing business with independently owned businesses has always been important to growers, but never more so than in an environment where input prices are reaching historical highs.

Collin Scheer

Senior Account Executive

Collin Scheer is an Senior Account Executive at Agworld, supporting customers across California and the broader Southwest region. Growing up in Colorado, Collin attended Colorado State University, where he was also a member of the track and field team. Since joining Agworld in 2019, Collin has worn multiple hats, starting with a role that blended marketing and customer engagement where he visited Agworld customers' businesses to help create case studies and better understand how Agworld's platform is driving real-world value. That experience naturally led him into account management & sales, where he now works with new and existing organizations to evaluate how Agworld can support their business goals. Outside of work, Collin enjoys fishing, hiking, and spending time outdoors.