Roper & Son is a second-generation, family-owned cropping and processing business operating across 280 hectares on the Canterbury plains. Growing over 19 different crops, they manage a complex rotation across multiple blocks and contract operations. With multiple agronomists, contractors, and audits to coordinate, paper-based tracking was no longer efficient. Maintaining chemical traceability for NZ GAP audits, managing multiple suppliers, and aligning staff and contractors on recommendations required a single, transparent system to manage all field operations and input records.

Andrew Jensen saw growers in California receiving blanket recommendations that didn't always match field needs, which drove up costs. As a PCA and grower himself, he noticed products were sometimes sold because they were “on the shelf,” not because they were the best option. After starting his own agronomy organisation, Crop Syndicate, he needed a platform to support transparent, scalable recommendations across diverse crops while also being able to offer clients an option to track costs and plan season-long programs.