To keep the farm profitable and sustainable, Brad Jones needed to get the most out of every resource—soil, machinery, and labour. But the biggest hurdle was shifting from instinct-driven decision-making to a system based on hard data.

Luke’s dad has a great memory and kept all his farm records in his head or handwritten in a book. The book could only be in one place at a time, and could be found on the floor of the boomspray covered in dirt and losing pages. When Luke and his brother came home to farm they needed a better system to keep track of all the spraying information.