Wholesale needed a collaborative platform to communicate with their growers on, as they were having trouble getting critical information to their growers during the growing season.
The Agworld platform was adopted and over 150 growers were linked to their advisors on this platform in order to streamline flows of data and information.
The efficiency of Wholesale agronomists got boosted by utilizing Agworld and their clients are able to make better cropping decisions as they now have a full suite of data available to to them, wherever they are.
Leading New Zealand agronomists are reaping the rewards of better connectivity with farmers using an app that captures, shares and stores data in real-time for better crop planning, protection, nutrition and management.
South Island-based Wholesale Seeds sales and marketing manager, Patrick Davis, has linked more than 150 of the company’s clients to the Agworld app, allowing himself and his skilled agronomists to record key production information and advice.
During inspection of paddocks, they use the app to immediately share information with the farmer client.
“Farmers rely on our speciality recommendations, which they receive directly to their mobile device (or computer) via the Agworld app,” Mr Davis said.
“This includes timely and critical advice about fertilizer use, what fungicides or insecticides are needed, application rates and other crop management and agronomy issues.
“While Wholesale Seeds agronomists are carrying out inspections on crops, any observations made or recommendations that are needed can be sent straight from the agronomist in the paddock direct to both the farmer and the company’s head office.
“The head office can then batch-up necessary products and have these delivered straight to the farm gate that day for use.”
Mr Davis said the use of the Agworld app was boosting efficiencies for Wholesale Seeds, which operates from Ashburton in the Canterbury region, and for its farmer clients by enabling both parties to access and record crop recommendations in real-time on a secure, transparent and accurate system
He said these actions are then tracked, recorded and used to underpin crop production planning. “We use the Agworld app in our planning and budgeting with clients throughout the whole year,” he said.
“It is integral to maintaining records about the implementation of advice during the busy season, observations noted during the season and then preparing season summaries and reports at the end of the season and at the start of the new year."
“We can track costs and keep the client in the picture to help with key decision-making and outcomes as the season unfolds."
“It is saving time for us and the farmer and we are making better use of data for important input decisions, such as whether to use more fertilizer or herbicides.”
Mr Davis said Agworld has also helped to improve farm cash flow management immensely for his clients by incorporating observations and production data into plans and enabling proactive management of seasonal risks, such as weather, weeds and pests.
The Pye Group is a large and diversified family agricultural operation that previously had no accurate visibility into the profitability and viability of individual fields. The business managers did not know whether or not certain crops or fields were profitable and neither did they know the exact cost involved in a specific application or operation.
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Dalby, QLD, cotton grower Steve McVeigh used to have a paper-based administration but realised that, with farming two geographically separated properties, he needed to change his systems in order to have critical information available at all times.
Generating value by using data instead of shiny tools
McGregor Gourlay as an organisation used a legacy digital ag solution for their recommendations but was unable to turn this into an integrated approach across the company. They were at the same time looking for a way to provide more ability to forecast to their merchandise managers through increase visibility.