03 April 2022

Moo-ving livestock data into Agworld

Mobble integration

For a long time you have asked us to be able to see more livestock data in Agworld and, through our latest integration with livestock record keeping software provider Mobble, we are now able to offer you exactly that! While Agworld has no plans to cater to livestock in the Agworld core platform, 'Frames by Agworld' and other integration options allow us to integrate with partners that specialize in this field and display your livestock data from their platform straight into Agworld.

So what does the Agworld - Mobble integration mean for you? If you are both an Agworld and Mobble user, you are now able to activate this integration and create one or more 'Mobble Frames pin' in your Agworld farm map. In this 'Mobble Frame' in Agworld you will be able to see the following information that gets pulled in straight from Mobble:

  • Paddock grazing duration and rested days
  • Stocking rates
  • Age
  • Groups
  • Classes

If you are already an Agworld user and you sign up for a trial with Mobble, you will be able to seamlessly import the Agworld boundaries into Mobble.

When we launched 'Frames by Agworld' last year we did this so that we would be able to integrate with a number of partners and display a wide variety of contextual data in the Agworld maps. With fertilizer trial data, Shed by FarmReady inventory and weather station information already available in Frames, the integration with Mobble is another step in fulfilling our promise to farmers around the world to make Agworld the ecosystem of choice that connects agriculture.

The Agworld - Mobble integration is clearly a very strong value proposition for mixed farmers throughout Australia and New Zealand as this breaks down existing data silos and helps them make better grazing decisions. We look forward to hearing your feedback on this latest Agworld integration and if you have any questions in the meantime, please don't hesitate to contact your Agworld customer success representative or visit this help article!

Louisa Detje

Louisa Detje

Digital Marketing Coordinator

Louisa Detje joined Agworld in April 2018 after completing a Bachelor degree in Agricultural Science from the University of Melbourne. Louisa started her career at Agworld in the Australian Customer Success team and is currently part of Agworld’s marketing team as Digital Marketing Coordinator. Louisa is passionate about food security and sustainability throughout the ag vertical, and is Agworld’s resident expert on these and other themes.

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